Tennis Professional, Administrator and Business Executive to Support Strategic Products for the New Hispanic/Latino Ecommerce Platform
Los Angeles, CA, November 12, 2024. Cielo Max, LLC, owners of CieloMax.comannounced today that Charlie Pasarell has joined the Non-Management Advisory Board of CieloMax.com. Mr. Pasarell is a renowned, retired professional tennis player and administrator, and founder of the Indian Wells Tennis Tournament in Indian Wells, California. Along with Arthur Ashe and Sheridan Snyder, he formed the National Junior Tennis & Learning (NJTL) in 1968, which today the largest grass roots tennis program in the USA. He was also a founding member of the Association of Tennis Players (ATP), and served on the board of directors for 24 years. During his eighteen-year career as a player, he won 23 singles titles and 30 doubles titles. He played against and defeated many legendary players, such as Arthur Ashe, Pancho Gonzales, Rod Laver, Roy Emerson, John Newcombe and Stan Smith. He was ranked in the top 10 in the USA for 11 years, achieving the number 1 ranking in 1967. He was a five–time member of the USA Davis Cup team. He is a member of the International Tennis Hall of Fame, the Intercollegiate Tennis Hall of Fame, the UCLA Athletic Hall of Fame, the Southern California Tennis Hall of Fame, and the Puerto Rico Tennis Hall of Fame. In post-retirement, beginning in 1981, he started the BNP Paribas Open in Indian Wells, that is considered today to be the 5th major tennis tournament in the world. In 2012, he sold the tournament to Larry Ellison. Mr. Pasarell is also a major real estate developer, having built the Grand Champions Hotel in Indian Wells (now known as the Grand Hyatt), The Royal Isabela Resort in Isabela, Puerto Rico, the Grand Champions Tennis Villas in Wailea, Hawaii, and the Indian Wells Tennis Garden, home of the BNP Paribas Open.
Charlie Pasarell said, “I am very pleased to be associated with CieloMax.com, as it gives me the opportunity to share my own Latin cultural heritage, and to explore with management the many contacts I have in the world of sports, and elsewhere, that may be interested in placing their products on the network.”
Dennis Richard, Founder and Chief Executive Officer of CieloMax.com said, “We are honored to have Charlie Pasarell on our Non-Management Advisory, and look forward to his insight and knowledge in a number of areas as we continue to build-out CieloMax.com globally.”
About CieloMax.com
CieloMax.com is at the forefront of a new generation of interactive, digital shopping destinations that are aligned with the dramatic and growing influence of customer demand for cross-cultural products. The site features specialty products from Latin American countries like Spices bursting with flavor, colorful Home Goods, robust blends of Coffees and treasures that stir memories of one’s cultural heritage. CieloMax.com also offers Cielo Max Life Sessions with Influencers, Experts, Authors and Celebrities who share their knowledge and solutions to many of life’s challenging moments.
Media Contacts:
Terri Hartman, Terri@CieloMax.com Public Relations + Strategic Product Partnerships and Manager of Cielo Life Sessions
For more information about CieloMax.com, or if you are vendor who would like to place your products on CieloMax.com, please contact Al Footnick, President and General Manager at, Al@CieloMax.com.