Agreement provides access to a 340,000+ SKU entertainment catalog backed by enterprise-scale logistics and fulfillment capabilities
Los Angeles, CA, March 5, 2026. Cielo Max, LLC, owners of CieloMax.com, today announced a new distribution agreement with Alliance Entertainment, (NASDAQ: AENT) a premier distributor, logistics provider, and Omnichannel fulfillment partner to the entertainment and pop culture collectibles industry. Through the agreement, CieloMax.com will significantly expand its selection of film, music, and collectible entertainment products — including Spanish-language titles — while leveraging Alliance's large-scale fulfillment capabilities to support continued ecommerce growth.
Alliance Entertainment is recognized as one of the largest distributors of physical media and collectibles globally, providing distribution and fulfillment services to major retailers and ecommerce marketplaces. The company maintains established relationships with leading film studios, music labels, and video game publishers, and its extensive catalog and enterprise-scale logistics platform enabling partners to expand product selection while maintaining efficient, dependable order fulfillment.
"CieloMax.com is building a differentiated ecommerce marketplace with a strong cultural focus," said Carlos Franca, Vice President of Ecommerce Sales and Operations at Alliance Entertainment. "Our 340,000+ in-stock SKU catalog, including an extensive range of Spanish-language music and video, provides the product breadth needed to meaningfully expand their entertainment assortment in a way that aligns with their customer base."
Terence Kollman, President and Chief Operating Officer of Cielo Max, LLC said, "We are very pleased to be working with Alliance Entertainment, as they offer our customers a large and diverse selection of popular entertainment products and collectibles, together with proven fulfillment capabilities that will support our continued growth. Their broad catalog, including a meaningful range of Spanish-language music and video, complements our expanding Hispanic entertainment offering and enhances the overall depth of our marketplace. We look forward to a very long and successful business relationship with Alliance."
About Alliance Entertainment
Alliance Entertainment (NASDAQ: AENT) is a premier distributor and fulfillment partner for the entertainment and pop culture collectibles industry. With more than 340,000 unique in-stock SKUs — including over 57,300 exclusive titles across compact discs, vinyl LPs, DVDs, Blu-rays, and video games — Alliance offers the largest selection of physical media in the market. Our vast catalog also includes licensed merchandise, toys, retro gaming products, and collectibles, serving over 35,000 retail locations and powering e-commerce fulfillment for leading retailers. Alliance also owns and operates proprietary collectibles brands, including Handmade by Robots™, a stylized vinyl figure line featuring licensed characters from leading entertainment franchises, and Alliance Authentic™, a premium platform for authentic, certified, and individually numbered entertainment collectibles. In addition, Alliance operates Endstate Authentic, a dedicated NFC-enabled authentication and digital product identity platform supporting authenticated collectibles, resale, and brand protection. Leveraging decades of operational expertise, exclusive sourcing relationships, and a capital-light, scalable infrastructure, Alliance connects fans and collectors to the products, franchises, and experiences they value across formats and generations. For more information, visit www.aent.com.
About CieloMax.com
CieloMax.com is at the forefront of a new generation of interactive, digital shopping destinations that are aligned with the dramatic and growing influence of customer demand for cross-cultural products. In addition to the many products now offered on the site, coming soon are specialty products from Latin American countries like music, spices bursting with flavor, colorful Home Goods, robust blends of Coffees and treasures that stir memories of one's cultural heritage. Also on CieloMax.com are exclusive Cielo Max Interactive Life Sessions with Influencers, Experts, Authors and Celebrities who share their products, knowledge and solutions to many of life's challenging moments.
Media Contacts:
Terri Hartman, Terri@CieloMax.com Public Relations + Strategic Product Partnerships and Manager of Cielo Life Sessions
Rosa Serrano, Director of Multicultural Strategy and Integration, Rosaserrano2000@gmail.com
For more information about CieloMax.com, or if you are a vendor who would like to place your products on CieloMax.com, please contact Al Footnick, President and General Manager at, Al@CieloMax.com.