Your Cart

America’s Home Improvement Expert Lynda Lyday Joins CieloMax.com as Special Segment On-Camera Personality

Veteran Home Shopping On-Air Host to Bring Years

Of Experience to CieloMax.com


Los Angeles, CA, February 28. 2024 – The Cielo Max Group announced today that veteran Home Shopping Network, Direct Response and Online Retail Host, Lynda Lyday, has joined the company as Special Segment On-Air Personality. She has a long and distinguished career in the home shopping and ecommerce industry, and has been the go-to expert, both producing and hosting segments for media venues such as CNN, MSNBC, FOX NEWS, ABC, NBC’s The Today Show, and numerous other national and local television shows. She has been working with HSN (Home Shopping Network) for the past 12 years, demonstrating products in home interiors, gardening and organization. Known as The Woman with a Hammer, she is a master carpenter and contractor and the first woman to win “The Golden Hammer Award” in New York City’s Carpenter’s Union, establishing herself as a trailblazer for women in the construction industry. Her television career started in 1997, when the Discovery Channel cast her as the Interior Finish Carpenter in Gimme Shelter. She went on to host other home improvement shows on HGTV and the DIY Network—totaling 350 episodes.

Lynda Lyday said, “I’m thrilled to bring my years of experience as a home improvement expert to CieloMax.com, as more and more people are taking home improvement projects on their own. I look forward to sharing my skills and tools with our customers in ways that instruct them, and at the same time, provide them with high quality products at great prices. We will focus on performance-based goods of all skill levels for both men and women. We want to empower our customers to launch into their next project with confidence.”

Al Footnick, President and General Manager of CieloMax.com, said, “We know that Lynda’s winning TV personality will support her expertise in our CieloMax.com home improvement category, as she has built a career empowering people who have worked on all kinds of projects.  CieloMax.com Do- It-Yourself products and content will be highly-targeted, and of enormous value to all those who buy from us. We welcome Lynda to our growing team of ecommerce professionals, and we look forward to working with her in many different ways.”

CieloMax.com is at the forefront of a new generation of interactive, digital shopping destinations that are aligned with the dramatic and growing influence of customer demand for Hispanic and Latino cross-cultural products. The site will soon feature specialty products from Latin American countries like Spices bursting with flavor, colorful Home Goods, robust blends of Coffees and treasures that stir memories of one’s cultural heritage. CieloMax.com also offers exclusive Cielo Max Zoom Room Sessions with Influencers, Experts, Authors and Celebrities who share their knowledge and solutions to many of life’s challenging moments.

Media Contacts:

Terri Hartman, Terri@CieloMax.com Public Relations + Strategic Product Partnerships

Ariana Richard, Ariana@CieloMax.com  Public Relations + Social Media

For more information about CieloMax.com, or if you are vendor who would like to place your products on CieloMax.com, please contact Al Footnick, President and General Manager at, Al@CieloMax.com.