Seasoned E-Commerce and Brand-Development Executive Brings Over
20 Years of Buying Experience to the Company
Los Angeles, CA, February 26, 2024. The Cielo Max Group announced today that e-commerce executive Bill Barlow has joined its Advisory Board as Senior Merchandising Advisor, and will be assisting in the acquisition of a wide assortment of unique, high-quality products to the company. Bill is a highly accomplished strategic executive, with years of success in consumer brand development, new business procurement, marketing, creative direction, advertising and social media. He is known as an industry trail blazer in global brand expansion, M&A, and for developing systems that generate consumer interaction. He has helped generate over $16 billion in retail sales worldwide, and his leadership has been employed as a strategic consultant, product innovator, corporate advisor, and as a corporate board member. In 2020 and 2021, he was chosen as the CEO of the year by CEO Magazine in the UK. He is one of a handful of marketing professionals to have physically visited every 24/hour live TV shopping channel around the globe. Through his network of international distributors, he has secured product distribution to every country in the world that has a television service. His technological innovations include a novel television broadcast technology and designing B2B and B2C commerce platforms (patent pending). Most recently he developed a new television concept called, Fork U Academy™, which is available at https://plus.qvc.com/series/fork-u-academy/VmlkZW9fVmlkZW9TZXJpZXMKZDYzOTI1OWRmNzM1ZjdiY2Q5NGE1YjM1Yg== .
Bill Barlow commented, “I have had the good fortune to be part of many new and exciting ecommerce platforms that have grown to be institutional leaders like HSN. I look forward to applying my many years of experience toward making CieloMax.com the same great success. The timing is right to provide the unique products that the Hispanic and Latino market has long been looking for.”
Al Footnick, President and General Manager of CieloMax.com said: “I have worked with Bill for many years, and am very pleased that he has joined our team, as we continue to drive our digital sales into all applicable social, mobile and strategic emerging platforms. Bill will be focused on putting in place, long-term relationships with vendors, and a strong, cohesive merchandising strategy that will emphasize products and unique brands that will drive customer acquisition and retention.”
CieloMax.com is at the forefront of a new generation of interactive, digital shopping destinations that are aligned with the dramatic and growing influence of customer demand for cross-cultural products. In addition to the many products now offered on the site, coming soon are specialty products from Latin American countries like Spices bursting with flavor, colorful Home Goods, robust blends of Coffees and treasures that stir memories of one’s cultural heritage. Also on CieloMax.com, are exclusive Cielo Max Zoom Room Sessions with Influencers, Experts, Authors and Celebrities who share their knowledge and solutions to many of life’s challenging moments.
Media Contacts:
Terri Hartman, Terri@CieloMax.com Public Relations + Strategic Product Partnerships
Ariana Richard, Ariana@CieloMax.com Public Relations + Social Media
For more information about CieloMax.com, or if you are vendor who would like to place your products on CieloMax.com, please contact Al Footnick, President and General Manager at, Al@CieloMax.com.