Media Marketing Executive to Guide Management on Multicultural Initiatives For CieloMax.com
Los Angeles, CA, March 21, 2025. Cielo Max, LLC announced today that Rosa Serrano has joined its management team as Director of Multicultural Strategy and Integration. Rosa has over 40 years of advertising account management, strategic media planning and placement experience in the General Market and Multicultural Media. Her area of expertise is the Multicultural market with an emphasis on Hispanic consumers. She has worked at top media shops and Hispanic agencies such as Initiative Media (formerly Western International Media) Conill Advertising, ICG (Now Carat) and Lopez Negrete Communications. She has deep experience over many categories including retail, automotive, packaged goods, entertainment, and financial services. Rosa has managed client relationships and led strategy on numerous Hispanic campaigns that delivered superior results for top national and regional advertisers including: the Walt Disney Company, AOL, Albertson’s, Fantastic Sams, Arby’s, Carl’s Jr., Arco AM/PM, Farmers Insurance, Kaiser Permanente, Bank of America, Warner Bros Pictures, Eggland’s Best, The Home Depot, Burlington Coat Factory, Big Lots, and Guerrero Foods. Her multicultural experience includes advertising in over twenty languages for the Department of Justice Amnesty campaign and the California 2000 Census. She has most recently worked with multi-language media in Houston for Naskila Gaming, IKEA, Bel Furniture, and San Jacinto College. She has also done extensive work with Non-Profit organizations in the planning and placement of paid media and PSAs for Houston Hispanic Forum, Child Advocates and Hope for Three Autism Advocates.
Rosa Serrano said, “I am honored to join the CieloMax.com team as the platform expands and evolves in the coming months. I believe in its strong commitment to a unique shopper experience with a focus on providing resources for community interaction and total immersion in the celebration of Latin culture.”
Dennis Richard, Founder and Chief Executive Office of CieloMax.com said, “We are pleased to welcome Rosa as part of our growing management team, as she helps guide us on a number of important, strategic, multicultural initiatives. She has been at the forefront of Hispanic results driven, award winning campaigns for many of America’s top corporations. Along with her extensive contact base and knowledge of the Hispanic market, her advertising, media planning and media buying experience will be of enormous value to CieloMax.com. Our entire team looks forward to working with her.”
About CieloMax.com
CieloMax.com is at the forefront of a new generation of interactive, digital shopping destinations that are aligned with the dramatic and growing influence of customer demand for cross-cultural products. The site features specialty products from Latin American countries like Spices bursting with flavor, colorful Home Goods, robust blends of Coffees and treasures that stir memories of one’s cultural heritage. CieloMax.com also offers Cielo Max Life Sessions with Influencers, Experts, Authors, and Celebrities who share their knowledge and solutions to many of life’s challenging moments.
Media Contacts:
Terri Hartman, Terri@CieloMax.com Public Relations + Strategic Product Partnerships and Manager of Cielo Life Sessions
For more information about CieloMax.com, or if you are vendor who would like to place your products on CieloMax.com, please contact Al Footnick, President and General Manager at, Al@CieloMax.com.