Your Cart

Media, Distribution and Monetization Executive Jonathan Barbato Joins Non-Management Advisory Board of CieloMax.com

Expert to Work with the New Digital Interactive Shopping Network for the Hispanic & Latino Market


Los Angeles, CA, March 18, 2024 – The Cielo Max Group announced today that veteran Media, Distribution and Monetization Executive Jonathan Barbato has joined its Non-Management Advisory Board. Jonathan is the Co-founder and Co-CEO of Best Ever Channels (BEC). Founded in 2019, BEC is quickly becoming a major supplier of FAST and AVOD channels to the streaming marketplace, with nine networks already in front of over 50 million Monthly Average Uniques (MAUs), and two SVOD channels with over 70,000 subscribers on Amazon. BEC’s tent pole brands are the comedy channel, WITZ, SPIN and MORE-U, a channel focused on health, wealth and wisdom featuring some of the leading names in the personal growth industry.  Before founding BEC, he  ran Apricot Corp for over ten years, specializing in driving audiences and retention to video content, with a huge client roster including PLUTOTV, TUBI, LIFETIME, OUTDOOR CHANNEL, EDGE TV and many others. He started his career in TV Syndication and was Head of Marketing for MGM TV, as well as an executive at Warner, Sony and Genesis Entertainment (later a division of FOX). He served seven years as Head of Marketing for STARZ Movie Channel and co-founded Ripe Digital Entertainment, which launched three of the first Free On-Demand networks to be carried by every major cable system.  He is the recipient of over twenty-seven Creative & Marketing awards from CTAM, PROMAX and Telly for marketing campaigns, and is a regular speaker at many industry conferences, including Streaming Media; CTAM; PROMAX; Digital Hollywood; CES and NATPE.

Jonathan Barbato said: “The streaming TV marketplace is ripe for endemic networks, and the creative positioning of unique ecommerce lifestyle platforms. CieloMax.com, as it targets the dynamic multi-cultural Hispanic market, offers many new and exciting untapped distribution points.  I look forward to supporting the company in all its ventures, as we reach this very important media segment.”

Dennis Richard, Founder and CEO of CieloMax.com, said “We welcome Jonathan to our growing team. He brings a great deal of experience in media and distribution, and we look forward to his creative and incisive ideas on how we can further monetize our ecommerce network, along with identifying new distribution points for CieloMax.com globally.”

CieloMax.com is at the forefront of a new generation of interactive, digital shopping destinations that are aligned with the dramatic and growing influence of customer demand for cross-cultural products. The site features specialty products from Latin American countries like Spices bursting with flavor, colorful Home Goods, robust blends of Coffees and treasures that stir memories of one’s cultural heritage.  CieloMax.com will also be offering exclusive Cielo Max Zoom Room Sessions with Influencers, Experts, Authors and Celebrities who share their knowledge and solutions to many of life’s challenging moments.

Media Contacts:

Terri Hartman, Terri@CieloMax.com Public Relations + Strategic Product Partnerships

Ariana Richard, Ariana@CieloMax.com  Public Relations + Social Media

For more information about CieloMax.com, or if you are vendor who would like to place your products on CieloMax.com, please contact Al Footnick, President and General Manager at, Al@CieloMax.com.